Summer Sampling Tour for Naked Life

Naked Life, a non-alcoholic cocktail brand, needed to build brand awareness, support retail velocity, and cultivate community across key U.S. markets during the competitive summer season. To do so successfully, we needed to create experiences that felt engaging, scalable, and memorable—while directly driving trial and retailer support.


LAV developed and executed the Summer Sampling Tour across three core markets—Los Angeles, New York City, and Chicago—over a three-month period. The program combined experiential activations, ambassador teams, influencer amplification and community partnerships to bring Naked Life directly to consumers.