Amazon Overhaul with Rookie Wellness

Despite strong product-market fit, Rookie Wellness struggled on Amazon with flat sales, minimal visibility, and weak brand recognition. Their listings lacked consistency, content was under-optimized, and paid campaigns were inefficient—draining spend without delivering results. By marrying storytelling with performance marketing, we turned Amazon into a growth engine for Rookie Wellness, elevating its brand presence and tripling revenue in less than a year.