Kid Forward Branding with Plezi Nutrition

PLEZi Nutrition, co-founded by strategic partner Michelle Obama, is a kids nutrition brand with a mission to be the driver of change and a model for how food and beverage brands can support the health of our next generation. PLEZi brings a better-for-you beverage that has no added sugar, fiber, antioxidants and electrolytes providing a healthier alternative over it's competitors.

L.A. Vibrations was tasked with reworking PLEZi’s branding to focus on key nutritional selling points in a new bottle shape. The larger overall goal was to create a cohesive brand experience across every touchpoint — primary and secondary packaging, retail and online presence, in-store activation, and social channels.

Using vibrant color blocking and playful illustrations, PLEZi's bottle design attracts kids between 6 and 13 years old while also appealing to parents who make the ultimate purchasing decision.