Designing Instant Nostalgia with Rad Soda

Rad Soda was created to disrupt the better-for-you soda category by offering a nostalgic yet modern twist on classic soda flavors. Born from a shared mission to bring back the joy of drinking soda without compromises, RAD Soda aims to deliver great taste with less sugar at an affordable price. 


We built Rad Soda from the ground up, handling everything from brand strategy and creation to packaging design and go-to-market execution. The vintage-inspired 70s and 80s design system was key to evoking nostalgia and creating a sentimental connection with consumers. This retro aesthetic was carried through the packaging, which was designed to spark memories of carefree times. Our team also led a brand photoshoot to capture Rad Soda’s playful energy and created a website that reflects its vintage charm. The go-to-market strategy leveraged the brand’s unique personality to drive buzz and awareness across channels.

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