Relaunching & Rebranding SipMargs with Alix Earle

While awareness and traffic were strong, the brand’s positioning, copy, and digital presence no longer fully captured its identity or growth ambitions. The challenge was to relaunch SipMARGS with a refined brand strategy that felt authentic to Alix, elevated the overall storytelling, and built long-term credibility in the competitive RTD cocktail space.

LAV led a full brand relaunch that went beyond digital execution. We developed new copy and taglines, refreshed the visual identity, and rebuilt key brand assets, including the website, e-commerce flow, and email/SMS programs. Social content and GTM strategy were aligned to ensure consistency across channels. Every touchpoint was designed to deliver clarity, authenticity, and trust—while creating an elevated shopping and brand experience.

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